ANDRIYANI, RIMA (2021) Analisis pengaruh customer perceived value, experience quality, dan service quality terhadap behavioral intention melalui customer satisfaction sebagai variabel intervening (cafe kangen ngopi). Sarjana thesis, Universitas Muria Kudus.

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Abstrak

Penelitian ini yaitu di Café Kangen Ngopi, dengan responden sebanyak 125 orang. Dan analisis data menggunakan teknik sem-amos. Hasil kesimpulan bahwa Customer Perceived Value berpengaruh positif dan signifikan terhadap Customer Satisfaction. Experience Quality berpengaruh positif dan tidak signifikan terhadap Customer Satisfaction. Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction. Customer Perceived Value berpengaruh positif dan signifikan terhadap behavioral intention. Experience Quality berpengaruh positif dan tidak signifikan terhadap Customer Satisfaction. Service Quality berpengaruh positif dan signifikan terhadap Behavioral Intention. Customer Satisfaction berpengaruh positif dan signifikan terhadap Behavioral Intention. Customer Satisfaction bisa menjadi mediasi antara customer perceived value terhadap behavioral intention. Experience quality berpengaruh positif terhadap behavioral intention melalui kepuasan. Service quality berpengaruh positif terhadap behavioral intention melalui customer satisfaction.

Item Type:	Skripsi/ Thesis (Sarjana)
Dosen Pembimbing:	pembimbing 1 :Dr. Drs. Ag Sunarno H, S.H, S.Pd, M.M pembimbing 2 :Mira Meilia Marka,. S.E,. M.M
Kata Kunci:	Customer Perceived Value , Customer Satisfaction, Experience Quality, Service Quality , behavioral intention
Subjects:	Ilmu-ilmu Sosial > Teori Ekonomi > Ekonomi sebagai ilmu. Hubunugan dengan subjek lain Ilmu-ilmu Sosial > Teori Ekonomi
Program Studi:	Fakultas Ekonomi > Manajemen (S1)
Depositing User:	Mr Firman Al Mubaroq
Date Deposited:	03 Oct 2021 18:51
Last Modified:	03 Oct 2021 18:51
URI:	http://eprints.umk.ac.id/id/eprint/15127

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