PRADANA, JAYA (2021) Analisis online marketing, e-service quality, E-recovery service quality terhadap loyalitas melalui kepuasan konsumen pengguna shopee Di kabupaten kudus. Master thesis, Universitas Muria Kudus.

Preview	Text (Halaman Judul) HAL. JUDUL.pdf - Published Version Download (1MB) | Preview
Preview	Text (BAB 1) BAB I.pdf - Published Version Download (219kB) | Preview
	Text (BAB 2) BAB II.pdf - Published Version Restricted to Registered users only Download (304kB) | Request a copy
	Text (BAB 3) BAB III.pdf - Published Version Restricted to Registered users only Download (227kB) | Request a copy
	Text (BAB 4) BAB IV.pdf - Published Version Restricted to Registered users only Download (290kB) | Request a copy
	Text (BAB 5) BAB V.pdf - Published Version Restricted to Registered users only Download (1MB) | Request a copy
	Text (BAB 6) BAB VI.pdf - Published Version Restricted to Registered users only Download (211kB) | Request a copy
Preview	Text (Daftar Pustaka) DAFTAR PUSTAKA.pdf - Published Version Download (334kB) | Preview
	Text (Lampiran) LAMPIRAN.pdf - Published Version Restricted to Registered users only Download (2MB) | Request a copy

Abstrak

Penelitan ini menganalisis pengaruh online marketing, e-service quality, e-recovery service quality terhadap loyalitas melalui kepuasan konsumen pengguna Shopee di Kabupaten Kudus dengan sampel sebanyak 200 responden. Analisis data menggunakan SEM (Structural Equation Modelling) kesimpulannya terdapat pengaruh positif dan tidak signifikan antara online marketing terhadap kepuasan e-recovery service quality terhadap loyalitas. Terdapat pengaruh positif dan signifikan e-service quality terhadap kepuasan, e-recovery service quality terhadap kepuasan, online marketing terhadap loyalitas, e-service quality terhadap loyalitas, kepuasan terhadap loyalitas. Kepuasan hanya memediasi e-recovery service quality terhadap loyalitas dan tidak memediasi online marketing terhadap loyalitas serta e service quality terhadap loyalitas.

Item Type:	Skripsi/ Thesis (Master)
Dosen Pembimbing:	Dosen Pembimbing I : Dr. H. MOCHAMAD EDRIS, Drs., M.M. Dosen Pembimbing II : SUTONO, SE., M.M., PhD.
Kata Kunci:	Online marketing, e-service quality, e-recovery service quality, kepuasan, loyalitas.
Subjects:	Ilmu-ilmu Sosial > Teori Ekonomi > Ekonomi sebagai ilmu. Hubunugan dengan subjek lain Ilmu-ilmu Sosial > Teori Ekonomi
Program Studi:	Fakultas Ekonomi > Magister Manajemen (S2)
Depositing User:	Mr Firman Al Mubaroq
Date Deposited:	05 Jan 2023 19:34
Last Modified:	05 Jan 2023 19:34
URI:	http://eprints.umk.ac.id/id/eprint/18021

Actions (login required)

View Item