Analisis Strategi Pemasaran Perusahaan Bordir Primadona Kudus dalam Menghadapi Persaingan di Kabupaten Kudus

Winahyuningsih, Panca (2001) Analisis Strategi Pemasaran Perusahaan Bordir Primadona Kudus dalam Menghadapi Persaingan di Kabupaten Kudus. [Laporan penelitian] (Unpublished)

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                Abstrak

                The main purpose of the research is to find out the cmpany's marketing position of Bordir Primadona in facing the market competition in Kudus. Regency to formulate the right marketing strategy for bordir industries in order to keep their existence on the market position. The research is done in case study method in the bordir Primadona industri, Kudus. The data used is primary data by questionnaires to 20 customers chosen randomly and 5 textile n bordir outlets in Kudus. The research used by the writer is environmental analysis instrument. The resarch analysis indicates that the strategic position of Primadona Bordir company Kudus in SAP point of view is in the strong opsition. Thus, from the SWOT alternative point of view, the bordir Primadona company is an alternative invesment. The strategic that can be chosen is the market growth strategy, maintaining the market segments, having additionall capital recruit of god human resources.

                Tipe dokumen: Laporan penelitian
                Uncontrolled Keywords: posisi perusahaan, analisis SWOT, strategi pemasaran
                Subjects: Ilmu-ilmu Sosial > Perdagangan. Perniagaan > Pemasaran. Distribusi produk
                Divisions: Fakultas Ekonomi > Manajemen (S1)
                Depositing User: Mrs Noor Athiyah
                Tanggal Deposit: 23 Jan 2014 10:51
                Last Modified: 23 Jan 2014 10:51
                URI: http://eprints.umk.ac.id/id/eprint/1864

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