rini, gilang puspita (2020) Analisis Keputusan Investasi Pelaku UMKM Di Kudus. Jurnal Ekonomi dan Bisnis, 21 (1). pp. 1-11. ISSN 2685-4767

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Abstrak

The purpose of this study is to examine the factors that influence the investment decisions of SMEs entrepreneurs in Kudus, which consist of fnancial literacy, demographic factors and risk tolerance. The population in this study were SMEs in Kudus Regency and 80 random entrepreneurs were sampled. The research method uses multiple regression analysis with the help of the SPSS 23. The results of this study indicate that fnancial literacy has a signifcant positive effect on the investment decisions of SMEs entrepreneurs in Kudus. Meanwhile demographic and risk tolerance factors do not have a signifcant influence on investment decisions.

Item Type:	Article
Kata Kunci:	Financial Literacy, Demographic Factors, Risk Tolerance, SMEs
Subjects:	Ilmu-ilmu Sosial > Ilmu-ilmu Sosial (Umum)
Program Studi:	Fakultas Ekonomi > Manajemen (S1)
Depositing User:	Mrs Gilang Puspita Rini
Date Deposited:	02 Feb 2024 19:40
Last Modified:	02 Feb 2024 19:40
URI:	http://eprints.umk.ac.id/id/eprint/20087

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