rini, gilang puspita (2021) Intention to use online meeting applications during Covid-19 pandemic: A Technology Acceptance Model perspective. Jurnal Manajemen dan Pemasaran Jasa, 14 (1). pp. 77-94. ISSN 2442-9732

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Abstrak

This research aims to add to the repertoire on the knowledge of perceived risk effect on the intention to use online meeting applications during the COVID-19 pandemic. Data were obtained from 186 respondents using the questionnaire instrument, which had been tested, for validity and reliability. The obtained data were analyzed using the Structural Equation Model. Based on the data testing, it was found that all hypotheses in this research were accepted. Therefore, the intention to use online meeting applications was most affected by perceived ease of use comparing to perceived risk. The results showed that developing companies increased perceived ease of use, hence the technology is easily accepted by consumers.

Item Type:	Article
Kata Kunci:	COVID-19; intention to use; negative word of mouth; perceived risk; technology acceptance model
Subjects:	Ilmu-ilmu Sosial > Perdagangan. Perniagaan
Program Studi:	Fakultas Ekonomi > Manajemen (S1)
Depositing User:	Mrs Gilang Puspita Rini
Date Deposited:	02 Feb 2024 19:40
Last Modified:	02 Feb 2024 19:40
URI:	http://eprints.umk.ac.id/id/eprint/20089

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