Pengaruh Bauran Pemasaran Jasa terhadap Loyalitas Anggota pada KJKS BMT Bina Ummat Sejahtera Lasem Cabang Kudus

Wijayanti, Ratna Yulia dan Sumekar, Kertati (2009) Pengaruh Bauran Pemasaran Jasa terhadap Loyalitas Anggota pada KJKS BMT Bina Ummat Sejahtera Lasem Cabang Kudus. Analisis Manajemen, 3 (2). pp. 130-147. ISSN 1411-1799

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    Abstrak

    ABSTRACT Formulation of the problem of this study was to determine whether there is the influence of service marketing mix variables (product, price, location, promotion , service providers (people), the process of service (process), and evidence physical) against the loyalty of members in using the services of BMT Development KJKS Lasem Prosperous Nation. The purpose of this study was to determine and analyze the influence of variables services marketing mix (product (product), price (price), location (place), promotion (promotion), service providers (people), the process of service (process), and physical evidence (physical evidence)) against the loyalty of members in using the services of KJKS BMT Bina Umat Sejahtera Lasem Kudus Branch. That simultaneously showed the product (product), price (price), location (place), promotion (promotion), service providers (people), the process of service (process), and physical evidence (physical evidence) proved to affect the loyalty of members of the BMT KJKS Bina Lasem Prosperous Nation. Only variable that is partially a product (product), price (price), promotion (promotion) and the process of service (process) which proved to significantly influence the loyalty of members of the BMT KJKS Bina Lasem Prosperous Nation. While the variable location (place), service providers (people), physical evidence (physical evidence) does not significantly influence the loyalty of members in using the services of of KJKS BMT Bina Umat Sejahtera Lasem Kudus Branch. ABSTRAK Rumusan masalah dari penelitian ini adalah untuk mengetahui apakah ada pengaruh variable bauran pemasaran jasa (produk (product), harga (price), lokasi (place), promosi (promotion), penyedia jasa (people), proses jasa (process), dan bukti fisik (physical evidence)) terhadap loyalitas anggota dalam menggunakan jasa KJKS BMT Bina Ummat Sejahtera Lasem. Adapun tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variable-variabel bauran pemasaran jasa (produk (product), harga (price), lokasi (place), promosi (promotion), penyedia jasa (people), proses jasa (process), dan bukti fisik (physical evidence)) terhadap Loyalitas anggota dalam menggunakan jasa KJKS BMT Bina Ummat Sejahtera Lasem. Bahwa secara simultan menunjukkan produk (product), harga (price), lokasi (place), promosi (promotion), penyedia jasa (people), proses jasa (process), dan bukti fisik (physical evidence) terbukti berpengaruh terhadap loyalitas anggota KJKS BMT Bina Ummat Sejahtera Lasem. Bahwa secara parsial hanya variabel produk (product), harga (price), promosi (promotion) dan proses jasa (process) yang terbukti berpengaruh signifikan terhadap loyalitas anggota KJKS BMT Bina Ummat Sejahtera Lasem. Sedangkan variable lokasi (place), penyedia jasa (people), bukti fisik (physical evidence) tidak berpengaruh signifikan terhadap loyalitas anggota dalam menggunakan jasa KJKS BMT Bina Ummat Sejahtera Lasem.

    Tipe dokumen: Artikel
    Uncontrolled Keywords: product, price, location, promotion, service providers, the process of service, and physical evidence. produk (product), harga (price), lokasi (place), promosi (promotion), penyedia jasa (people), proses jasa (process), dan bukti fisik (physical evidence).
    Subjects: Ilmu-ilmu Sosial > Perdagangan. Perniagaan > Pemasaran. Distribusi produk
    Divisions: Fakultas Ekonomi > Manajemen (S1)
    Depositing User: Users 2 tidak ditemukan.
    Tanggal Deposit: 28 Apr 2012 10:01
    Last Modified: 28 Apr 2012 10:03
    URI: http://eprints.umk.ac.id/id/eprint/247

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