AN ANALYSIS OF METAPHOR USED IN BEAUTY CARE ADVERTISEMENT IN ALLURE MAGAZINE

Fuadi, M. Hanif. (2013) AN ANALYSIS OF METAPHOR USED IN BEAUTY CARE ADVERTISEMENT IN ALLURE MAGAZINE. Skripsi Sarjana thesis, Universitas Muria Kudus.

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                  Fuadi, M. Hanif. 2013. An Analysis of Metaphor Used in Beauty Care Advertisement in Allure Magazine. Skripsi. English Education Department, Teacher Training and Education Faculty, Muria Kudus University. Advisors: (i) Nuraeningsih, S.Pd,M.Pd. (ii) Ahdi Riyono, S.S, M.Hum. Key words: Metaphor, the use of metaphor in advertisement language., Figure of speech is the use of language kind, which is used to make certain effect. In using figure of speech is created to result imaginative impression to listener and speaker, like as metaphor. Metaphor is comparison between two things. The role of metaphor is very important in daily life such as in a advertisement world. Metaphor can be used in making of advertisement language. The mastery of metaphor determine a language beauty in advertisement language. Metaphor can be found in beauty care advertisement, song, poem, etc. It is also found in magazine such as Allure Magazine. Here the use of metaphor is very important to make an advertisement language which is easy understood by reader. So making them to buy it. The beauty of language style also determines the desire of buyer. The objectives of the study are (i) To describe the form types of metaphor in beauty care advertisements found in Allure Magazine.(ii) To describe the meaning of metaphor in beauty care advertisements found in Allure Magazine. This research is in the area of qualitative research. It is aimed in finding what types of metaphor is used in beauty care advertisement. The data source of this research is Allure Magazine. The result of this research is there are types of metaphor used in Allure Magazine. There are hyperbole (8), personification (4), metonymy(2), simile(1) and ellipsis (5). The meaning of metaphor is a scenery get language style of beauty care advertisement in Allure Magazine. So the customer interests when first time see it. The writer conclusions that on Allure Magazine, the writer finds the use of metaphor gets an important role. This shows that the use of metaphor in advertisement language is very important. I suggest that the students of English Education Department should learn about metaphor as well as possible not only from magazines, television but also literary work, such as movie because there are many metaphor.

                  Tipe dokumen: Skripsi (Skripsi Sarjana)
                  Additional Information: Pembimbing: Nuraeningsih, S.Pd, M.Pd
                  Uncontrolled Keywords: Metaphor, the use of metaphor in advertisement language.
                  Subjects: Bahasa dan sastra > Bahasa Inggris
                  Divisions: Fakultas Keguruan & Ilmu Pendidikan > Pendidikan Bahasa Inggris
                  Depositing User: Mr Firman Al Mubaroq
                  Tanggal Deposit: 27 Mar 2014 10:27
                  Last Modified: 27 Mar 2014 10:27
                  URI: http://eprints.umk.ac.id/id/eprint/2587

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