CORPORATE SOCIAL RESPONBILITY DAN TEORI LEGITIMASI

Harsanti, Ponny (2011) CORPORATE SOCIAL RESPONBILITY DAN TEORI LEGITIMASI. mawas. ISSN 0853-0335

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      Abstrak

      Legitimacy theory explains that the organization will w continuously in accordance with the limits and the value received b fu community arbund the company in an effort to gain legitimacy. Tle pw to gain legitimacy associated with the social contract between that ilrtxir &N the company with various parties in society. Company performorc ir m only measured by income generated by the company, but other pfuw measures related to the various parties concerned. To obtain the legitirugt of companies hwe an incentive to perform social activities that ue "-Fe# by the communities around its operating costs. Failure to meet ftri4l,h expectations will result in loss of legitimacy and then will have @t inry il thi support provided by society to the company Disclosure of d financial statefients of the company through on effort to commwd h company's social activities have been conducted by the firm to ffi legitimacyfrom thethe community so that the company'ssurttival is md. Th, ,oppory will show that the company is able tofulfill the socid ffi with society around them.

      Tipe dokumen: Artikel
      Uncontrolled Keywords: corporate social re sponb ility, legitimasi
      Subjects: Ilmu-ilmu Sosial > Industri. Pemanfaatan lahan. Perburuhan > Manajemen. Manajemen industri
      Divisions: TIDAK DITENTUKAN
      Depositing User: Mr Firman Al Mubaroq
      Tanggal Deposit: 24 Jul 2014 09:40
      Last Modified: 16 Aug 2014 14:24
      URI: http://eprints.umk.ac.id/id/eprint/3128

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