English Code Switching and Code Mixing Found In Advertisements of Kompas In The First Week of July Edition 2011

Karimah, Ukhfiyatul (2012) English Code Switching and Code Mixing Found In Advertisements of Kompas In The First Week of July Edition 2011. Skripsi Sarjana thesis, Universitas Muria Kudus.

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                    Abstrak

                    The use of English code switching and code mixing in advertisements has become common phenomena lately. This phenomenon happens because it can make the advertisement more communicative, and catchy. We can find advertisement in everywhere, in magazine, television, radio, internet, and newspaper. One of daily Indonesia newspaper that published a lot of advertisement is Kompas. It has some advertisements such as; job vacancy, product promoting, service, and etc. Most of them switch and mix Indonesian-English language to make the advertisement more interest to the readers. Code switching is a switching from one language or variety of language to another language or variety of language by the speaker and code mixing occurs when speaker use two languages together to the extent that they change from one language to the other in the course of a single utterance. The writer determines the problems of the research as follow: (1) What are the kinds of forms and the functions of code switching found in advertisements of Kompas in the first week of July edition 2011? (2) What are the kinds of forms and the functions of code mixing found in advertisements of Kompas in the first week of July edition 2011? The approach used in this research is sociolinguistics approach. The writer uses descriptive qualitative research because the writer describes the forms and the functions of code switching and code mixing. The data in this research is Indonesian-English code switching and code mixing found in advertisements of Kompas in the first week of July edition 2011. The finding of the research shows (i) The form of code switching is external code switching and the function of code switching are informational, directive, and expressive (ii) The forms of code mixing are: word, phrase, hybrid, and clause and the function of and code mixing are: informational, and directive. Finally, the writer hopes that the result of this research give great contribution to the students and the lecturers of English Education Department Teacher Training and Education Faculty Muria Kudus University, the readers, and the further researchers in order to develop their knowledge about code switching and code mixing.

                    Tipe dokumen: Skripsi (Skripsi Sarjana)
                    Additional Information: Advisors: (i) Ahdi Riyono, S.S, M.Hum (ii) Drs. Muh. Syafei, M. Pd.
                    Uncontrolled Keywords: Code switching, code mixing, advertisement.
                    Subjects: Bahasa dan sastra > Bahasa Inggris
                    Bahasa dan sastra > Sastra Inggris
                    Divisions: Fakultas Keguruan & Ilmu Pendidikan > Pendidikan Bahasa Inggris
                    Depositing User: Users 1245 tidak ditemukan.
                    Tanggal Deposit: 11 Oct 2012 11:27
                    Last Modified: 11 Oct 2012 11:27
                    URI: http://eprints.umk.ac.id/id/eprint/393

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