An Analysis of Theme and Rheme in English Advertisemen of The Jakarta Post in May 2011

Hamid, Nur (2012) An Analysis of Theme and Rheme in English Advertisemen of The Jakarta Post in May 2011. Skripsi Sarjana thesis, Universitas Muria Kudus.

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                    Abstrak

                    Advertisement is one of written language which contains a message of some product or service offered by person or institution. Advertisements will be successful when the messages which are conveyed can be understood by the readers easily. To understand the content of advertisement, we must know the meaning in a new contexts or text. One types of grammar that discusses about meaning of the context is functional grammar. The purpose of functional grammar is to give knowledge for the types of grammar itself and the application. One part of functional grammar is theme and rheme. The purposes of this research is to find out the types of theme in English education advertisement of The Jakarta Post in May 2011. This research is descriptive qualitative research. While the data of this research is clauses on English advertisement, and the data source is nine advertisement of The Jakarta Post in May 2011. There are many advertisements in May 2011 of The Jakarta Post. For the reason the writer only take nine advertisements and those advertisements is education advertisements. Based on the analyzing the data, concludes that Education advertisement of The Jakarta Post use theme and rheme structure. It can be seen from 71 clauses, 64 uses theme and rheme, and 6 clause did not have theme and the clause as either as rheme. It can be seen in appendices. The types of theme in English Education advertisement of The Jakarta Post in May 2011, most of them use topical theme, especially unmarked topical theme. It can be seen from 64 clauses found 61 unmarked topical themes, 9 marked topical themes, and 16 textual themes. But, the writer did not find interpersonal theme in those clauses. So, he concludes that the English advertisements of The Jakarta Post in May 2011 are good. Based on this research, the students should explore their knowledge and understanding of theme and rheme because it is very important to know the good writing. The lecturers should introduce and teach their students about theme and rheme.

                    Tipe dokumen: Skripsi (Skripsi Sarjana)
                    Additional Information: Advisors: (i) Rismiyanto, SS, M.Pd., (ii) Atik Rokhayani, S.Pd, M.Pd
                    Uncontrolled Keywords: the theme and rheme, advertisement, The Jakarta Post.
                    Subjects: Bahasa dan sastra > Bahasa Inggris
                    Divisions: Fakultas Keguruan & Ilmu Pendidikan > Pendidikan Bahasa Inggris
                    Depositing User: Users 1245 tidak ditemukan.
                    Tanggal Deposit: 31 Oct 2012 11:02
                    Last Modified: 31 Oct 2012 11:02
                    URI: http://eprints.umk.ac.id/id/eprint/437

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