Pengaruh Bagi Hasil dan Promosi Serta Lokasi terhadap Keputusan Menggunakan Jasa KJKS BMT Bus Lasem Cabang Sumber

Wijayanti, Ratna Yulia (2008) Pengaruh Bagi Hasil dan Promosi Serta Lokasi terhadap Keputusan Menggunakan Jasa KJKS BMT Bus Lasem Cabang Sumber. Analisis Manajemen, 3 (1). pp. 1-16. ISSN 1411-1799

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      Abstrak

      This research tries to study how effects of sharing profit, promotion, and location on decision to use the service of KJKS BMT BUS Lasem Cabang Sumber. This research goal to study the effects of sharing profit, promotion, and location on decision to use the service of KJKS BMT BUS Lasem Cabang Sumber. In buiding hypothesis, there are the effect of sharing profit, promotion, and location on positively decision to use the service of KJKS BMT BUS Lasem Cabang Sumber. The kind of research is the field study and using the ptimary data by respondents from members of KJKS BMT BUS Lasem Cabang Sumber (1900 members). Using assumption classic in multiple linier regression is for independent variable as the dependent estimator. The result of this research is that variables of sharing profit, promotion, and location effect on positively and significantly variable decision to use the service of KJKS BMT BUS Lase Cabang Sumber. It supports the hypothesis.

      Tipe dokumen: Artikel
      Uncontrolled Keywords: profit sharing, promotion, location adn decision making
      Subjects: Ilmu-ilmu Sosial > Industri. Pemanfaatan lahan. Perburuhan > Manajemen. Manajemen industri
      Ilmu-ilmu Sosial > Perdagangan. Perniagaan > Psikologi industri
      Ilmu-ilmu Sosial > Teori Ekonomi > Profit. Keuntungan
      Divisions: Fakultas Ekonomi > Manajemen (S1)
      Depositing User: Users 2 tidak ditemukan.
      Tanggal Deposit: 21 Dec 2012 14:54
      Last Modified: 21 Dec 2012 14:54
      URI: http://eprints.umk.ac.id/id/eprint/591

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