Pengaruh Green Product Terhadap Keputusan Pembelian Pada Pelanggan Produk Batik (Studi Kasus Pada Sentra Ukm Batik Desa Bakaran Juwana Pati)

Arifin, Mukhammad (2016) Pengaruh Green Product Terhadap Keputusan Pembelian Pada Pelanggan Produk Batik (Studi Kasus Pada Sentra Ukm Batik Desa Bakaran Juwana Pati). ["eprint_fieldopt_thesis_type_engd" not defined] thesis, Universitas Muria Kudus.

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Abstrak

The purpose of this study is to analyze the effect of green product on buying decision of Batik product customer in Bakaran Juwana Pati. The method of this study is descriptive quantitative, the population is all Batik product customer of UKM central in Bakaran Juwana Pati which the total not known. The sample of this study is 96 customer which is taken by random sampling.The data variable collection is using questionnaire. The questionnare istried out on 20respondents. Product moment formula is used to check the validityof the 20 items questionnaire and the result is all validquestions. Alpha formulais usedto check the reliability ofthe questionnaireforallvariable. The result shows that all items are reliable. Data analysis is using simple regression analysis, t test, F test andcoefficient of determination. Green product has an effecton buying decision of Batik Bakaran product customer. Thus it can be concluded that green product of Batik Bakaran can increase buying decision of Batik Bakaran customer. Simultaneously green product variable effects the customer in buying decision on Batik Bakaran poduct.

Item Type: Skripsi/ Thesis (["eprint_fieldopt_thesis_type_engd" not defined])
Dosen Pembimbing: Pembimbing: Dr. Mamik Indaryani, Dra., M.S.
Kata Kunci: Green Product, Buying Decision, Bakaran Batik
Subjects: Ilmu-ilmu Sosial > Teori Ekonomi
Program Studi: Fakultas Ekonomi > Manajemen (S1)
Depositing User: pustakawan umk
Date Deposited: 08 Nov 2016 08:21
Last Modified: 08 Nov 2016 08:21
URI: http://eprints.umk.ac.id/id/eprint/6218

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