Pengaruh Atmosphere, Layout, Dan Kualitas Pelayanan Toko Terhadap Keputusan Pembelian Di Toko Adijaya Jepara

Annas, Syaeful (2017) Pengaruh Atmosphere, Layout, Dan Kualitas Pelayanan Toko Terhadap Keputusan Pembelian Di Toko Adijaya Jepara. ["eprint_fieldopt_thesis_type_engd" not defined] thesis, Universitas Muria Kudus.

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Official URL: http://eprints.umk.ac.id

Abstract

Penelitianinibertujuanuntukmengetahuipengaruhatmosphere, layout, dankualitaspelayananterhadapkeputusanpembelian di AdijayaJepara.Dimanadiajukantigavariabelbebasdansatuvariabelterikat, yaituatmosphere, layout, dankualitaspelayananberperansebagaivariabelbebasdankeputusanpembeilianberperansebagaivariabelterikat. PenelitianinidilakukandenganmetodekuesionerterhadapkonsumentokoAdijayadanmenggunakanmetodeaccidentalsampling.Tahappertamamengujivaliditasdanreliabilitaspernyataansetiapvariabel.Tahapduameregresivariabelatmosphere, layout, dankualitaspelayananterhadapkeputusanpembelian. variabel bebas yang paling berpengaruh terhadap variabel terikat adalah kualitas pelayanan (0,318), diikutivariabelatmosphere (0,275), dan yang terakhirlayout (0,266).Hasiluji t membuktikanbahwasemuavariabelbebasatmosphere, layout, dankualitaspelayananmempunyaipengaruhpositifterhadapvariabelterikatyaitukeputusanpembelian di AdijayaJepara.Adjusted R Square yang diperolehsebesar 0,438. Hal iniberarti 43,8% keputusanpembeliandapatdijelaskanolehvariabelatmosphere, layout, dankualitaspelayanansedangkansisanya 56,2% dipengaruhiolehvariabel-variabel lain yang tidakditelitidalampenelitianini.

Item Type: Thesis (["eprint_fieldopt_thesis_type_engd" not defined])
Additional Information: pembimbing: Dr. Drs. Joko Utomo, MM
Uncontrolled Keywords: atmosphere, layout, kualitaspelayanandankeputusanpembelian.
Subjects: Ilmu-ilmu Sosial > Teori Ekonomi
Divisions: Fakultas Ekonomi > Manajemen (S1)
Depositing User: pustakawan umk
Date Deposited: 09 May 2017 02:10
Last Modified: 09 May 2017 02:10
URI: http://eprints.umk.ac.id/id/eprint/7074

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