Pengaruh Atmosphere, Layout, Dan Kualitas Pelayanan Toko Terhadap Keputusan Pembelian Di Toko Adijaya Jepara

Annas, Syaeful (2017) Pengaruh Atmosphere, Layout, Dan Kualitas Pelayanan Toko Terhadap Keputusan Pembelian Di Toko Adijaya Jepara. Update Test thesis, Universitas Muria Kudus.

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Abstrak

Penelitianinibertujuanuntukmengetahuipengaruhatmosphere, layout, dankualitaspelayananterhadapkeputusanpembelian di AdijayaJepara.Dimanadiajukantigavariabelbebasdansatuvariabelterikat, yaituatmosphere, layout, dankualitaspelayananberperansebagaivariabelbebasdankeputusanpembeilianberperansebagaivariabelterikat. PenelitianinidilakukandenganmetodekuesionerterhadapkonsumentokoAdijayadanmenggunakanmetodeaccidentalsampling.Tahappertamamengujivaliditasdanreliabilitaspernyataansetiapvariabel.Tahapduameregresivariabelatmosphere, layout, dankualitaspelayananterhadapkeputusanpembelian. variabel bebas yang paling berpengaruh terhadap variabel terikat adalah kualitas pelayanan (0,318), diikutivariabelatmosphere (0,275), dan yang terakhirlayout (0,266).Hasiluji t membuktikanbahwasemuavariabelbebasatmosphere, layout, dankualitaspelayananmempunyaipengaruhpositifterhadapvariabelterikatyaitukeputusanpembelian di AdijayaJepara.Adjusted R Square yang diperolehsebesar 0,438. Hal iniberarti 43,8% keputusanpembeliandapatdijelaskanolehvariabelatmosphere, layout, dankualitaspelayanansedangkansisanya 56,2% dipengaruhiolehvariabel-variabel lain yang tidakditelitidalampenelitianini.

Item Type: Skripsi/ Thesis (Update Test)
Dosen Pembimbing: pembimbing: Dr. Drs. Joko Utomo, MM
Kata Kunci: atmosphere, layout, kualitaspelayanandankeputusanpembelian.
Subjects: Ilmu-ilmu Sosial > Teori Ekonomi
Program Studi: Fakultas Ekonomi > Manajemen (S1)
Depositing User: pustakawan umk
Date Deposited: 09 May 2017 02:10
Last Modified: 09 May 2017 02:10
URI: http://eprints.umk.ac.id/id/eprint/7074

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