Anteseden Loyalitas Nasabah Bank di Kota Kudus

PUSPITASARI , DWY (2017) Anteseden Loyalitas Nasabah Bank di Kota Kudus. Master thesis, Universitas Muria Kudus.

[thumbnail of hal judul]
Preview
PDF (hal judul)
Halaman_Depan.pdf - Accepted Version

Download (517kB)
[thumbnail of bab 1] PDF (bab 1)
Bab_1.pdf - Accepted Version
Restricted to Registered users only

Download (273kB) | Request a copy
[thumbnail of bab 2] PDF (bab 2)
Bab_2.pdf - Accepted Version
Restricted to Registered users only

Download (410kB) | Request a copy
[thumbnail of bab 3] PDF (bab 3)
Bab_3.pdf - Accepted Version
Restricted to Registered users only

Download (57kB) | Request a copy
[thumbnail of bab 4] PDF (bab 4)
Bab_4.pdf - Accepted Version
Restricted to Registered users only

Download (365kB) | Request a copy
[thumbnail of bab 5] PDF (bab 5)
Bab_5.pdf - Accepted Version
Restricted to Registered users only

Download (390kB) | Request a copy
[thumbnail of bab 6] PDF (bab 6)
Bab_6.pdf - Accepted Version
Restricted to Registered users only

Download (46kB) | Request a copy
[thumbnail of daftar pustaka]
Preview
PDF (daftar pustaka)
Daftar_Pustaka.pdf - Accepted Version

Download (169kB)
[thumbnail of lampiran] PDF (lampiran)
Lampiran.pdf - Accepted Version
Restricted to Registered users only

Download (842kB) | Request a copy
Official URL: http://eprints.umk.ac.id

Abstrak

Dwy Puspitasari, Program Studi Magister Managemen, Fakultas Ekonomi, Universitas Muria Kudus, 2015. Anteseden Loyalitas Nasabah Bank di Kota Kudus. Ketua Pembimbing: Mokhamad Arwani, Anggota Pembimbing: Taufik Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas layanan, komplain nasabah dan respon perubahan biaya terhadap kepuasan nasabah dan loyalitas nasabah. Jumlah responden pada penelitian ini adalah 161 responden. Cara menentukan responden dengan accidental sampling. Data dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa respon perubahan biaya berpengaruh positif dan signifikan terhadap kepuasan nasabah. Sedangkan kualitas layanan dan kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah.

Item Type: Skripsi/ Thesis (Master)
Dosen Pembimbing: Pembimbing: Dr. Mokhamad Arwani, SE.,MM
Kata Kunci: kualitas layanan, komplain, respon perubahan biaya, kepuasan nasabah, loyalitas nasabah
Subjects: Ilmu-ilmu Sosial > Teori Ekonomi
Program Studi: Fakultas Ekonomi > Magister Manajemen (S2)
Depositing User: pustakawan umk
Date Deposited: 22 May 2017 02:09
Last Modified: 22 May 2017 02:09
URI: http://eprints.umk.ac.id/id/eprint/7198

Actions (login required)

View Item View Item