Pengulangan Peasn Suatu Iklan dalam Proses Pembelajaran (Studi Terhadap Iklan Pasta Gigi Pepsodent)

Edris, Mochamad (2009) Pengulangan Peasn Suatu Iklan dalam Proses Pembelajaran (Studi Terhadap Iklan Pasta Gigi Pepsodent). Sains dan Teknologi, 2 (1). ISSN 1979-6870

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    Abstrak

    ABSTRACT: Consumer learning can be thought of as the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior. First, consumer learning is a process; that is, it continually evolves and charges as a result of newly acquired knowledge (which may be gained from reading, discussions, observation, thinking, or From actual experience). Both newly acquired knowledge and experience serve as feedback to the individual and provide the basis for future behavior in similar situations.

    Tipe dokumen: Artikel
    Uncontrolled Keywords: repetition (consumer behavior), stimulus generalization, stimulus discrimination.
    Subjects: Ilmu-ilmu Sosial > Perdagangan. Perniagaan > Psikologi industri
    Ilmu-ilmu Sosial > Perdagangan. Perniagaan > Pemasaran. Distribusi produk
    Divisions: Fakultas Ekonomi > Manajemen (S1)
    Fakultas Keguruan & Ilmu Pendidikan > Bimbingan & Konseling
    Depositing User: Users 388 tidak ditemukan.
    Tanggal Deposit: 14 May 2012 14:09
    Last Modified: 14 May 2012 14:09
    URI: http://eprints.umk.ac.id/id/eprint/98

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