The Field of Discourse of Advertisements in InStyle Magazine Issued in August 2010

Mahmudah, Hidayathul (2013) The Field of Discourse of Advertisements in InStyle Magazine Issued in August 2010. Skripsi Sarjana thesis, Univesitas Muria Kudus.

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Abstrak

Field of discourse is extremely needed to interpret discourses successfully, in this case advertisements in InStyle magazine issued in August 2010. When we want to understand and interpret the substance of the advertisement whether it has been appropriate or not with its context of situation and its objectives, we should explore how the language is used within the discourse. As a result, the term ‘field of discourse’ is absolutely needed as it enables us to access information about what is going on and what is being talked about in a text The objectives of the research are to find out the process types and circumstances and to describe field of discourse behind advertisements in InStyle magazine issued in August 2010 as I am positive that advertisement, which is one example of discourses, must contain either various explicit or implicit information that is remarkably influenced by distinctive selection on processes and circumstances which affect on variance of field of discourse. The design of the research is qualitative research which is in form of content analysis since this research aims to investigate and solve current problem by stating the problem, collecting and analyzing the data to answer the problem and arranging conclusion at very the end of the research. It also and implicates systemic functional grammar. From the labeled data, I found that there are 179 process types there. Those total numbers cover 91 material processes, 19 mental processes, 1 behavioral process, 1 verbal process, and 67 relational processes. Meanwhile, the occurrence of the circumstances is 65 circumstances. Those total numbers cover 5 types of circumstances i.e. 8 extent, 18 location, 18 manner, 5 cause, and 16 accompaniment. Then, by identifying the field of discourse in advertisements in InStyle magazine, I conclude that the field of discourse of each product is not alike. Each product has distinctive field of discourse. It is basically influenced by the process types and circumstances that build up the advertisements. Finally, I address the suggestion for the last part of this skripsi to the students of English Education department, the lecturers, and the future researches. For the students: I suggest them to fully concern on process types and circumstances when they are intended to determine field of discourse in a certain text as different objectives, occasions and writers will affect on the different choice of process types and circumstances that make distinctive field of discourse come out. For the lecturers: I suggest the them to lead the students to hold a study like this sort study as many as possible in order to increase students’ interests to the process types and circumstances that become the key in revealing linguistic features in particular genre, and field of discourse that help readers to know what is going on and what is being talked about in a text, and functional grammar in general. For the future researchers: I suggest them to consider my research as previous research finding to sustain their research

Tipe dokumen: Skripsi (Skripsi Sarjana)
Additional Information: Advisor Lecturer: (I) Fitri Budi Suryani, SS, M.Pd (II) Dr. Slamet Utomo, M. Pd
Uncontrolled Keywords: Field of discourse and advertisements in InStyle magazine
Subjects: Bahasa dan sastra > Bahasa Inggris
Divisions: Fakultas Keguruan & Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User: Mr M Dwi Wahyu Eristiyanto
Tanggal Deposit: 22 Jul 2013 02:25
Last Modified: 22 Jul 2013 02:25
URI: http://eprints.umk.ac.id/id/eprint/1584

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