How Does Ergo-Functional Value Resonance Enhance Intention to Use? An SDL Perspective

rini, gilang puspita (2023) How Does Ergo-Functional Value Resonance Enhance Intention to Use? An SDL Perspective. International Journal of Innovation and Technology Management. ISSN 1793-6950

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This study aims to fill a gap in the literature by developing the concept of ergo-functional value resonance mediation as a bridge between perceived ease of use and intention to use from a service-dominant logic perspective. Data collection was conducted through an online survey with 352 respondents. Data analysis was carried out using structural equation modeling with the AMOS 23 analysis tool. This study finds that the value of use resonance is in the form of functional value, which is able to bridge the variable of interest in the intention to use technology. Previous research on the impact of perceived ease of use on intention to use has provided inconsistent results. This study provides additional knowledge that perceived ease of use can directly affect the intention to use new technology. Ergo-functional value resonance acts as a mediator that increases intention to use.

Item Type: Article
Kata Kunci: brand congruence, perceived ease of use, service-dominant logic, intention to use, value resonance, technology acceptance, customer behavior
Subjects: Ilmu-ilmu Sosial > Ilmu-ilmu Sosial (Umum)
Program Studi: Fakultas Ekonomi > Manajemen (S1)
Depositing User: Mrs Gilang Puspita Rini
Date Deposited: 02 Feb 2024 19:41
Last Modified: 02 Feb 2024 19:41

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