An Analysis of the Generic Structure in the Job Vacancy Advertisements in The Jakarta Post Issued in February 2013

Suharto, Phradhitya Indrie Hapsari (2013) An Analysis of the Generic Structure in the Job Vacancy Advertisements in The Jakarta Post Issued in February 2013. Skripsi Sarjana thesis, Universitas Muria Kudus.

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Abstrak

Suharto, PhradhityaIndrieHapsari. 2013.An Analysis of the Generic Structure in the Job Vacancy Advertisements in The Jakarta Post Issued in February 2013.Skripsi. English Education Department, TeacherTraining and Education Faculty, Muria Kudus University. Advisor: (1) DiahKurniati, S.Pd, M.Pd., (2) AgungDwiNurcahyo, S.S, M.Pd. Key Words : Generic Structure, Job Vacancy Advertisements English is an international language that used for communication both oral and written.When people speak or write, exactly they also transfer the message. An advertisement is one of media to transfer the message. Generally, the functions of advertisement are to inform and persuade the reader. Beside the advertisement with that purpose, there is an advertisement that having purpose to give announcement about job vacancy. This advertisement will give the reader of the newspapers the detail information about that job, so the reader who need and have qualification on that job could join in that opportunity. To create a good advertisement, the writer must use generic structure. By understanding generic structure of an advertisement, it makes the writer of the advertisements easily write the advertisements and it also makes the readers of the advertisements can easily understand the purpose and message of the advertisement. In this research, there are two objectives. They are: (i)to find outthegeneric structures in job vacancy advertisementsin the Jakarta Post issued in February 2013.(ii) To find out the dominant part ofthe generic structures in job vacancyadvertisements in the Jakarta Post issued in February 2013. The design of this research is descriptive qualitative research. The data of this research is the generic structure of job vacancy advertisement text. Meanwhile, the data source isthe job vacancy advertisement texts in the Jakarta Post issued in February 2013. The result of this research, the writer found that (i) the generic structure of job vacancy advertisements areheadlines, targeting the market, justifying the product or service, detailing the product or service, establishing credential, offering incentives, using pressure tactics, and soliciting response. In the job vacancy advertisements there is no celebrity or typical endorsement. (ii) The dominant part of the generic structure in job vacancy advertisements are targeting the market and soliciting response. Relating to the analyzing of the generic structure, the writer suggests that the lecturers of English Education Department should introduce and teach their students about the generic structure of advertisement because it is very important to enrich the student’s knowledge in understanding advertisement. The students of English Education Department should give attention to advertisement text and try to master it. For the other researcher, they can use this research as a reference for their research.

Tipe dokumen: Skripsi (Skripsi Sarjana)
Additional Information: . Advisor: (1) DiahKurniati, S.Pd, M.Pd., (2) AgungDwiNurcahyo, S.S, M.Pd.
Uncontrolled Keywords: Key Words : Generic Structure, Job Vacancy Advertisements
Subjects: Bahasa dan sastra > Bahasa Inggris
Divisions: Fakultas Keguruan & Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User: Mr Firman Al Mubaroq
Tanggal Deposit: 20 Mar 2014 03:36
Last Modified: 20 Mar 2014 03:36
URI: http://eprints.umk.ac.id/id/eprint/2480

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