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Skripsi/ Thesis
KHOIRUL ‘AZMI, MUHAMMAD FIKRI (2024) Pengaruh atribut produk, variety seeking, promotion, price, dan citra merek terhadap brand switching (studi kasus pengguna kartu operator seluler indosat / im3 di kota kudus). Sarjana thesis, UNIVERSITAS MURIA KUDUS.