Proposed development of the Thesis title The influence of consumer behavior on the purchasing decision of wardah brand lipstick (case study: university of muria kudus student)

Fitriana, Nurul (2022) Proposed development of the Thesis title The influence of consumer behavior on the purchasing decision of wardah brand lipstick (case study: university of muria kudus student). Sarjana thesis, Universitas Muria Kudus.

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Abstrak

This study aims to determine personal factors, cultural factors, social factors on the decision to buy wardah lipstick at female students Universitas Muria Kudus. This study uses a sample of 100 respondents who are female students of Universitas Muria Kudus. The data analysis method used multiple linear equations. t test f test and coefficient of determination test. The results of the t test stated that personal factors had no significant effect on purchasing decisions, cultural factors had a significant effect on purchasing decisions, and social factors had no significant effect on purchasing decisions. The results of the f test state that personal factors, cultural factors, and social factors have a significant effect on purchasing decisions.

Item Type: Skripsi/ Thesis (Sarjana)
Dosen Pembimbing: Dosen Pembimbing 1. Dr. Kertati Sumekar, SE., MM Dosen Pembimbing 2. Dina Lusianti, SE., MM
Kata Kunci: Personal Factors, Cultural Factors, Social Factors, Purchasing Decisions
Subjects: Ilmu-ilmu Sosial > Teori Ekonomi > Ekonomi sebagai ilmu. Hubunugan dengan subjek lain
Ilmu-ilmu Sosial > Teori Ekonomi
Program Studi: Fakultas Ekonomi > Manajemen (S1)
Depositing User: Mr Firman Al Mubaroq
Date Deposited: 05 Dec 2022 19:30
Last Modified: 05 Dec 2022 21:49
URI: http://eprints.umk.ac.id/id/eprint/16948

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