RAHMAD, DEDI (2024) Pengaruh persepsi harga, kualitas produk, citra merek dan promosi terhadap minat beli produk scarlett whitening (studi kasus konsumen dikabupaten kudus). Sarjana thesis, UNIVERSILITAS MURIA KUDUS.

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Abstrak

This research aims to analyze the influence of price perception, product quality, brand image and promotion on interest in purchasing Scarlett Whitening products (consumer case study in Kudus Regency). The population in this research is the community in Kudus Regency, totaling 100 people. The sampling technique in this research used purposive sampling so that 100 samples were obtained. The test analysis in this research uses descriptive statistical tests. validity and reliability test. The data analysis used is descriptive analysis, classical assumption testing, multiple linear regression, hypothesis testing and coefficient of determination. The research results show that the variables of price perception, product quality, brand image and promotion have a positive and significant effect on purchasing interest

Item Type:	Skripsi/ Thesis (Sarjana)
Dosen Pembimbing:	Dosen Pembimbing: 1.Dr. Drs Ag Sunarno Handoyo SH., S.pd., M.M Dosen Pembimbing: 2.Rhealin Hening Karatri. S.E., M.M
Kata Kunci:	Persepsi Harga, Kualitas produk, Citra Merek Dan Promosi, Minat Beli
Subjects:	Ilmu-ilmu Sosial > Teori Ekonomi Ilmu-ilmu Sosial > Industri. Pemanfaatan lahan. Perburuhan Ilmu-ilmu Sosial > Industri. Pemanfaatan lahan. Perburuhan > Manajemen. Manajemen industri
Program Studi:	Fakultas Ekonomi > Manajemen (S1)
Depositing User:	Mr Firman Al Mubaroq
Date Deposited:	07 Jul 2025 06:51
Last Modified:	07 Jul 2025 06:51
URI:	http://eprints.umk.ac.id/id/eprint/24420

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