Ludviana , Fahrida (2013) THE GENERIC STRUCTURE IN THE EDUCATIONAL ADVERTISEMENTS IN THE JAKARTA POST ISSUED IN FEBRUARY AND MARCH 2013. Update Test thesis, Universitas Muria Kudus.

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Abstrak

Ludviana, Fahrida. 2013. The Generic Structure in the Educational Advertisements in the Jakarta Post Issued In February and March 2013. English Education Department, Teacher Training and Education Faculty, Muria Kudus University. Advisor: (1) Dr. Drs. Slamet Utomo, M.Pd (2) Atik Rokhayani, S.Pd, M.Pd Key Words: Advertisement, Educational Advertisements, Generic Structure Advertisement, its function is to inform, to persuade, and to entertain. There is an advertisement that having purpose to give announcement about education. This advertisement is advertiser about education, seminar, and also instance or other that support an education. By understanding generic structure of an advertisement, the reader knows the form of genre in an advertisement. So, the readers are easy to understand the purpose and message of the advertisement. In this research, there are two objectives of the research. They are: (i) to know the generic structures of the educational advertisements found in the Jakarta Post Issued February and March 2013. (ii) To know the dominant part of the generic structure of the educational advertisements found in the Jakarta Post issued in February and March 2013. The design of this research is descriptive qualitative research. The data of this research is the generic structure of educational advertisement text. Meanwhile, the data source is The data of this research are the educational advertisement texts of Jakarta Post newspaper published in February and March 2013 The result of this research is the generic structure of the educational advertisement in the Jakarta post issued in February and March 2013. They are: Headlines, Target the market, Justifying product or service, Detailing product or service, Establishing Credential, Celebrity or typical user endorsement, Offering incentives, Using pressure tactic and Soliciting response. In conclusion, The generic structure of the educational advertisement issued in February and March 2013 are Headlines, Target the market, Justifying the product or services, Detailing the product or services, Establishing credentials, Celebrity or typical user endorsement, Offering incentives, Using pressure tactics, Soliciting response. The dominant part of the educational advertisement issued in February and March 2013 are headline and detailing product or service. It is because every educational advertisement must attract the reader and give information about the program. I suggest the students should do a lot of exercise or variety tasks to help them easy to understand the generic structure of the educational advertisement. The teacher should use alternative media that can help teacher learning process. For the further researcher this research can gives contribution to the future researcher as a reference to their researches in different texts.

Item Type:	Skripsi/ Thesis (Update Test)
Dosen Pembimbing:	Dr. Drs. Slamet Utomo, M.Pd
Kata Kunci:	Advertisement, Educational Advertisements, Generic Structure
Subjects:	Bahasa dan sastra > Bahasa Inggris
Program Studi:	Fakultas Keguruan & Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User:	Mr Firman Al Mubaroq
Date Deposited:	25 Mar 2014 02:23
Last Modified:	25 Mar 2014 02:23
URI:	http://eprints.umk.ac.id/id/eprint/2531

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