Pranoto, Wahyu and Mahardayani, Iranita Hervi (2010) Perilaku Konsumen Remaja Menggunakan Produk Fashion Bermerek Tinjauan dari Kepercayaan Diri. Jurnal Psikologi UMK: PITUTUR, I (1). pp. 9-14. ISSN 2085-8655

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This study aims to empirically examine the relationship between consumer behavior of teenagers using branded fashion products with confidence. In this study the subjects of research is student in the Muria Kudus University, with a purposive sampling based sampling that samples with characteristics of teenagers using branded fashion products. Measuring instrument used to obtain the data is scale consumer behavior teenagers use fashion branded products and the confidence scale. The results obtained from both the correlation coefficient rxy of 0.433 with p of 0.000 (p <0.050), this means there is a significant positive relationship on teenagers consumer behavior using branded fashion products with confidence. So the hypothesis accepted. Teenangers consumer behavior using branded fashion product and confidence gained on medium category. Effective contribution to the behavior variable of consumer confidence at 43.3%.

Item Type:	Article
Kata Kunci:	consumer behavior and confidence
Subjects:	Filsafat. Psikologi. Agama > Psikologi Filsafat. Psikologi. Agama > Estetika Ilmu-ilmu Sosial > Industri. Pemanfaatan lahan. Perburuhan > Industri kecil & menengah
Program Studi:	Fakultas Psikologi > Ilmu Psikologi (S1)
Depositing User:	Users 2 not found.
Date Deposited:	09 Feb 2012 05:24
Last Modified:	09 Feb 2012 05:24
URI:	http://eprints.umk.ac.id/id/eprint/69

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