Fitriana, Nurul (2022) Proposed development of the Thesis title The influence of consumer behavior on the purchasing decision of wardah brand lipstick (case study: university of muria kudus student). Sarjana thesis, Universitas Muria Kudus.
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Abstrak
This study aims to determine personal factors, cultural factors, social factors on the decision to buy wardah lipstick at female students Universitas Muria Kudus. This study uses a sample of 100 respondents who are female students of Universitas Muria Kudus. The data analysis method used multiple linear equations. t test f test and coefficient of determination test. The results of the t test stated that personal factors had no significant effect on purchasing decisions, cultural factors had a significant effect on purchasing decisions, and social factors had no significant effect on purchasing decisions. The results of the f test state that personal factors, cultural factors, and social factors have a significant effect on purchasing decisions.
Item Type: | Skripsi/ Thesis (Sarjana) |
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Dosen Pembimbing: | Dosen Pembimbing 1. Dr. Kertati Sumekar, SE., MM Dosen Pembimbing 2. Dina Lusianti, SE., MM |
Kata Kunci: | Personal Factors, Cultural Factors, Social Factors, Purchasing Decisions |
Subjects: | Ilmu-ilmu Sosial > Teori Ekonomi > Ekonomi sebagai ilmu. Hubunugan dengan subjek lain Ilmu-ilmu Sosial > Teori Ekonomi |
Program Studi: | Fakultas Ekonomi > Manajemen (S1) |
Depositing User: | Mr Firman Al Mubaroq |
Date Deposited: | 05 Dec 2022 19:30 |
Last Modified: | 05 Dec 2022 21:49 |
URI: | http://eprints.umk.ac.id/id/eprint/16948 |
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