Nur Farizi, Muhammad Raihan (2024) Sistem informasi pengelolaan armada pariwisata po. Tegar raya dengan indikator customer satisfaction score (csat) sebagai implementasi customer relationship management (crm) untuk mengukur kepuasan pelanggan. Sarjana thesis, UNIVERSITAS MURIA KUDUS.

Preview	Text (HALAMAN JUDUL) Halaman Judul.pdf - Published Version Download (628kB) | Preview
Preview	Text (BAB 1) Bab 1 TA.pdf - Published Version Download (733kB) | Preview
	Text (BAB 2) Bab 2 TA.pdf - Published Version Restricted to Registered users only Download (798kB) | Request a copy
	Text (BAB 3) Bab 3 TA.pdf - Published Version Restricted to Registered users only Download (1MB) | Request a copy
	Text (BAB 4) Bab 4 TA.pdf - Published Version Restricted to Registered users only Download (1MB) | Request a copy
	Text (BAB 5) Bab 5 TA.pdf - Published Version Restricted to Registered users only Download (169kB) | Request a copy
Preview	Text (LAMPIRAN) Lampiran TA.pdf Download (1MB) | Preview
	Text (DAFTAR PUSTAKA) Daftar Pustaka TA.pdf - Published Version Restricted to Registered users only Download (168kB) | Request a copy
	Text (SURAT PERNYATAAN) Surat Pernyataan.pdf - Published Version Restricted to Registered users only Download (320kB) | Request a copy

Abstrak

This research discusses the development of CRM system applications at PO. Tegar Raya. in its activities, it was found that it was difficult to get new customers, there was no online bus rental information and testimonials from customers regarding the company's services. This research aims to introduce the company's profile more broadly to the public by creating a web-based system and providing the best service to obtain customer satisfaction and loyalty using a Customer Relationship Management (CRM) approach. This Customer Relationship Management (CRM) analysis method is used to identify the development of the application of Customer Relationship Management (CRM) strategies, to support the success of this method, the Customer Satisfaction Score (CSAT) indicator is applied. The system development method used is the waterfall method. Meanwhile, the system design method uses UML. The research method obtains data and finds theoretical knowledge in the context of understanding and solving service problems. The use of CRM in this research utilizes existing technology to build a system that is expected to improve the quality of service at PO. Tegar Raya The result of this research is an information system for managing tourism fleets at PO. Tegar Raya implements a website-based Customer Relationship Management (CRM) method which is expected to be able to optimize company services.

Item Type:	Skripsi/ Thesis (Sarjana)
Dosen Pembimbing:	DOSEN PEMBIMBING 1. Nanik Susanti, S.Kom., M.Kom DOSEN PEMBIMBING 2. Rhoedy Setiawan, S.Kom., M.Kom
Kata Kunci:	CRM,UML,CSAT, Customer satisfaction,Waterfall
Subjects:	Teknologi > T1 Teknologi (Umum) > Sistem Informasi Manajemen Teknologi > T1 Teknologi (Umum)
Program Studi:	Fakultas Teknik > S1 Sistem Informasi
Depositing User:	Mr Firman Al Mubaroq
Date Deposited:	12 Aug 2024 19:57
Last Modified:	12 Aug 2024 19:57
URI:	http://eprints.umk.ac.id/id/eprint/22022

Actions (login required)

View Item