Riswan Darmawan, Mahfud (2024) Implementasi customer relationship management (crm) berbasis web dalam jaringan rt rw – net pada piyuen.net untuk meningkatkan kualitas layanan dan kepuasan pelanggan. Sarjana thesis, UNIVERSITAS MURIA KUDUS.

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Abstrak

This research discusses the development of CRM system applications at Piyuen.net. in its activities, there are difficulties in building Customer Relationship Management (CRM) that can maintain customer loyalty. This research aims to facilitate and streamline customer transaction data management activities to be carried out efficiently. This Customer Relationship Management (CRM) analysis method is used to identify the development of Customer Relationship Management (CRM) strategy implementation. The system development method used is the waterfall method. While the system design method uses UML. The research method obtained data and found theoretical knowledge in the context of understanding and solving service problems. The use of CRM in this study utilises existing technology to build a system that is expected to improve service quality at Piyuen.net..

Item Type:	Skripsi/ Thesis (Sarjana)
Dosen Pembimbing:	DOSEN PEMBIMBING 1. Nanik Susanti, S.Kom., M.Kom. DOSEN PEMBIMBING 2. Putri Kurnia Handayani, S.Kom., M.Kom
Kata Kunci:	CRM, UML, Quality, Loyalty, Waterfall
Subjects:	Teknologi > T1 Teknologi (Umum) > Sistem Informasi Manajemen Teknologi > T1 Teknologi (Umum)
Program Studi:	Fakultas Teknik > S1 Sistem Informasi
Depositing User:	Mr Firman Al Mubaroq
Date Deposited:	13 Aug 2024 00:28
Last Modified:	13 Aug 2024 00:28
URI:	http://eprints.umk.ac.id/id/eprint/22044

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