SHERLY PUTRI, ARINA (2024) Pengaruh pengalaman merek dan citra merek terhadap loyalitas merek melalui kepercayaan merek sebagai variabel intervening pada pengguna produk kosmetik madame gie di kecamatan juwana. Sarjana thesis, UNIVERSITAS MURIA KUDUS.
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| Item Type: | Skripsi/ Thesis (Sarjana) |
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| Dosen Pembimbing: | Dosen Pembimbing: 1.Sutono, S.E., M.M., Ph.D. Dosen Pembimbing: 2.Dr. Dina Lusianti, S.E., M.M., A.A.K. |
| Kata Kunci: | Pengalaman Merek, Citra Merek, Kepercayaan Merek, Loyalitas Merek. |
| Subjects: | Ilmu-ilmu Sosial > Teori Ekonomi Ilmu-ilmu Sosial > Industri. Pemanfaatan lahan. Perburuhan Ilmu-ilmu Sosial > Industri. Pemanfaatan lahan. Perburuhan > Manajemen. Manajemen industri |
| Program Studi: | Fakultas Ekonomi > Manajemen (S1) |
| Depositing User: | Mr Firman Al Mubaroq |
| Date Deposited: | 26 Jun 2025 03:46 |
| Last Modified: | 26 Jun 2025 03:46 |
| URI: | http://eprints.umk.ac.id/id/eprint/24331 |
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